Le Fashion Truck: Interview + Exclusive Discount!

A few months ago, I was at a flea market and I spotted this adorable pink truck.. and I looked inside and realized that there were CLOTHES in there. I’m like !?!? what could this be !?!? So I went inside and discovered Le Fashion Truck. A mobile boutique that travels all over Los Angeles carrying awesome new + vintage pieces, & killer accessories, and all at great prices. They’ve recently opened up an online store, so if you’re not in the LA area or can’t seem to catch up with them, you can shop there as well. Here are a few of my fave pieces:

Cream with Brown Polka Dot Top by Icon – $24

Brown Tribal Print Dress by Peppermint – $42

Navy and Orange Tribal Print Shorts by Everly – $26

I wanted to know more about Le Fashion Truck, so I got a hold of them and put together a little interview for you all!

LA Inspiration: Who is “Le Fashion Truck”? Tell me a bit about yourself.

Le Fashion Truck: Le Fashion Truck is the creation of small business owners Stacey Steffe and Jeanine Romo, who met at a Los Angeles craft market. Stacey was selling vintage and Jeanine was selling jewelry, and we began collaborating our businesses almost immediately. We were both looking for an easier and more creative way to sell our wares, and that’s how the idea of Le Fashion Truck was born!

LAI: What made you decide to have a mobile boutique vs a standard brick & mortar store or strictly online boutique?

LFT: We were already selling online individually with our vintage and jewelry businesses and missed the interaction with people. We had both looked into a brick and mortar in the past, and it was the high rent, lengthy lease terms (5-10 years) and the idea of sitting in one spot that turned us off..in a spread out city such as LA, it was important to us that we could reach all the different pockets of LA. Not to mention that it was a lot cheaper to open a fashion truck than a brick and mortar.

LAI: What kind of girl do you envision shopping at Le Fashion Truck?

LFT: Our demographic is a working girl with style. She works hard, plays hard and her outfits transition from day to night with a few additional accessories. She’s often on the go but always put together!

LAI: How would you describe your personal style? What inspires you, in terms of fashion?

LFT: We both have a love for vintage. We like the look of mixing the old with new. Stacey LOVES vintage purses, she has a closet full! Jeanine loves 60s floral patterns. Our styles are classic with a modern twist.

LAI: Tell me something totally random about you that most people don’t know.

LFT: We are both very DIY girls. Most the work on the truck was done by ourselves. From the decor of the interior to the graphics Stacey designed on the exterior of the truck. We spent 12-16 hour days cleaning, painting, applying wallpaper, decals, etc to the truck. Le Fashion Truck has been a labor of love!

LAI: Anything else you’d like to share?

LFT: We recently launched our online boutique and we’re excited that we can finally offer the local fashions we carry on Le Fashion Truck to anyone anywhere. You can check out the online store at www.lefashiontruckstore.com.

Le Fashion Truck has also provided LA Inspiration readers with an exclusive 25% off coupon for your next purchase at Le Fashion Truck (in store only). Print this coupon or show it on your smartphone to receive your discount.

Click here to see where Le Fashion Truck will be next!

 Thanks Stacey & Jeanine!

Comments 2

  1. Melissa wrote:

    I often thought that a mobile fashion truck would be a genius shopping/marketing idea. It’s so cute! Love the whole concept!

    Posted 09 Feb 2012 at 6:51 pm
  2. Nicholas wrote:

    Wow! Loving these styles! Nice interview, also.

    Posted 10 Feb 2012 at 11:18 am

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